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Founded in 2008 Logbaby.com was originally conceptualized by Visionary C.E.O King Ifeanyi Oruruo as an alternative and direct competitor for U.S search engines like Google and Bing. It was an upgrade from an earlier system he designed as an amateur web designer in 2005 called Kingknows.com.
Between 2005 and 2008 he had gone through a big transition in life and business having acquired much more knowledge through his operation of an advertising and marketing corporation. He therefore understood that kingknows needed much more background resources and complex functions to thoroughly compete and he founded Logbaby.com to do just that. As he built he began to develop interests in moving back to Nigeria and that threw a wrench in his plans and he stopped developing.
He went full force into developing his U.S marketing company Kingedge, Inc which later became C-SWAGGER and Finally SAMPP (Super Advertising Marketing and Promotions Partners). During this period he also attempted to set up a business in Nigeria and found it very frustrating that he could not find any information online. The dependency on relatives and friends to do menial research that a simple Google search should have provided annoyed him. He revisited the Logbaby.com idea this time with full intention to deploy from Nigeria.