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Strategic Marketing Management Practice

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Develop a more profitable marketing plan and hit the ground running when you get back to work. Strategic Marketing Management is an immersion in the core principles of successful marketing. You’ll uncover the winning formulas of market leading brands, learn how to use analytics to pinpoint your most profitable customers and package solutions that fulfill their unmet needs.

See your competitive landscape with new eyes. Led by practicing consultants and research professors, this course asks you to conduct competitor analyses before building a customized plan for your organization and the managerial skills to enact it. You’ll study cases of heritage brands, uncovering what ideas stick and why. A special role-playing simulation will allow you to test your brand concept as you prepare, with assigned accountability and functions, to attend a Task Force Meeting and present your position. Another hands-on workshop will show you how to mine data-driven metrics for marketing ROI and unique consumer preferences and buying behavior.

Schedule & Topics
Applying Customer Lifetime Value to Strategy Formulation
Being Market Focused
Brand Evolution: Building, Monitoring and Using Brand Equity
Customer and Competitor Analysis
Designing and Managing Channels
Positioning and Value Creation
Product Life Cycle and Marketing Evolution
Product Portfolio Analysis
Segmentation and Targeting
The Marketing Value Proposition
Taking It Home: Your Action Plan

You’ll walk away from Strategic Marketing Management with:
A common language and context for marketing discussions with management, internal strategists and partner firms
Hands-on experience using marketing metrics to interpret consumer behavior and adapt your strategy accordingly
A marketing strategy toolkit
A renewed sense of your brand’s meaning and purpose
Out-of-the-box techniques for attracting the right customers and nurturing those relationships

This program is designed for mid- and upper-level marketing executives, as well as business development, account, channel and senior product/brand managers. The material applies to B2B and B2C industries as well as the nonprofit sector.

Tel:+2348150425712 I +2347034854045

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    McTimothy Associates

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    McTimothy Associates is a leading management development/training provider, executive education and human capital recruitment solutions in Africa with head office in Lagos. Our training covers both local and international training in UK designed both for the private and public sectors. Mc Timothy is a full service Management consulting, Recruitment and Business Training firm that enables business greatness and effectiveness through customer-centric innovative solutions. We provide leading edge management strategy and HR infrastructure support with exceptional customer service leading to improved performance of our client organisations.

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