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Brand management is the process of building, managing and improving a brand and it all begins with a thorough knowledge of what the term “brand” actually means. It is a long-term and integrative approach that the company adopts in creating, developing and managing its brand.

The Strategic Brand Management process adds value to the organisation’s products and services by creating a unique identity in the marketplace. This unique identity allows the company to differentiate itself from its competitors, and communicate its message and market position in a consistent, integrated manner.

This course will explore Aaker’s brand identity model in order to assist you to create a unique identity for your brand and successfully position your brand in a relevant, meaningful and differentiated manner.

Brand Architecture and the various types of brand architecture will be discussed as well as the creation of the customer brand experience.

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    We at eDegree take great pride in the fact that we have accumulated many years of project excellence, experience, exposure and the offering of interactive, engaging courses and programmes in the educational and eLearning sectors. It has long been recognised that human capital, at all levels, needs to continue to develop their skills and keep up to date with changing policies, concepts and modern theory as well as the day-to-day challenges in business-related fields. As the world of business is changing so rapidly, individuals also frequently need to acquire new skills and expertise. We, at eDegree, are dedicated to the pursuit of excellence through professional, interactive online short courses. At eDegree, we pride ourselves on our expertise and excellence that we boast in the educational sector. In collaboration with our prestigious network of partners, our programmes and online short courses on offer have proven to be of immense value in terms of evolving human capital. Understanding time constraints, career responsibilities and social commitments eDegree Online allows you to empower yourself and be in charge of your own development structure through any device and at any time as long as you have network connectivity. Specialised core competencies include: Delivery and facilitating of Online Short Courses In-house Corporate Programmes Corporate Programme Development and Design (customisation of programmes for clients) Programme Management Project Management Change Management Supply, design and support of contemporary eLearning Solutions/LMS and IT Applications for your learning and development training division Educational Categories: Sales & Marketing Management Business Management (all business sectors) Leadership and HR Management We offer various courses under each category to develop and empower individuals. For any general enquiries, kindly contact for further assistance.

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