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Sales and Marketing Training

₦40,000 ₦30,000
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Overview and Intro

his 2 days Sales and Marketing Courses are developed for individuals who are looking to find new customers, generate and close more sales. So whether you are new to sales or have some experience this course is ideal.
This practical course gives you an understanding on how to effectively market your goods and increase your impact on the internet.

You will learn how to:
• Identify strong sales leads and the importance of establishing requirements in order successfully close the sale
• Learn about marketing and its relationship to sales
• Identifying the business environment and type of market within which your company is operating
• Learn marketing techniques and their potential effectiveness for your business
• Identifying the key components required to develop a marketing strategy for your business Learn how to develop an effective sales and marketing plan .

Schedule and Venue

Week-Ends: 2 days – 1 weekend (Sat/Sun) from 11.00am – 5.00pm.
Week-Days: 4 days – 1 week (Mon, Tue, Wed & Thurs) from 5.00pm – 7.30pm.
Online Tutoring: 4 days – 1 week (Mon, Tue, Wed & Thurs)  2 hours Anytime.
Training Type: Classroom Instructor –led Training

Topics and Outline

Day 1 – Session 1
• Understanding the sales cycle
• Characteristics of successful sales people
• Effective networking strategies
• Creating the right impression
• Developing your elevator speech
• How to get referrals
• Social networking
• How to approach and sell to top executivesDay 1 – Session 2• Planning, qualifying and the discovery process
• Strategic planning and setting objectives
• Customer based selling
• Effective questioning techniques
• The power of listening
• Developing a winning attitude
Day 2 – Session 1
• Advanced sales skills
• Time and focus management
• Councilor selling Attitudes, beliefs and outcomes
• How to present to groups
• Customer services and the effects on sales
• Advanced negotiation skills
• Goal setting
• Action planningDay 2 – Session2
• Understanding Marketing
• Marketing, branding and internet technology
• Designing a marketing program
• Understanding the various forms of marketing
• Brochures, print ads and newsletters
• Working with the media
• Branding
• Internet Marketing
• Social Media Marketing

Sales and Marketing Course  Day 1 Module 1 Introduction to Marketing

  • What is marketing?
  • Why study Marketing?
  • Marketing’s impact on our daily lives

Module 2 – Basic Marketing Concepts

  • The Marketing Concept – Satisfying Your Customers’ Needs/Wants
  • Market Segmentation
  • Target Marketing
  • The 4 Ps of Marketing (Product, Price, Place, Promotion)
  • Research is essential for all 4 Ps
  • Conducting and Analyzing marketing research

Module 3 – Product Development (4 Ps of Marketing)

  • Product design
  • Product positioning
  • Product life cycle
  • Branding, packaging, labeling
  • Extended product features – warranties

Day 2 – Sales and Sales Strategy Module 4 – Selling

  • Type of Sales
  • Common Sales Approaches
  • Glossary of Common Terms
  • A Basic Opening for Warm Calls
  • Warming up Cold Calls
  • Using the Referral Opening
  • Restating and Paraphrasing to gain commitment
  • Features and Benefits matched to Customer Need
  • Outlining your Unique Selling Proposition
  • Common types of Objections

Module 5 – Strategy

  • Basic Strategies
  • Resolving Customer Service Issues
  • Staying in Touch
  • The Importance of Sales Goals
  • Setting SMART goals

Module 6 – Promotion

  • Advertising
  • Publicity
  • Media types
  • Emerging media/Internet advertising
  • Pricing, placement and planning.

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    Supplier/Trainer Info

  • Name:

    Oxford Learning _ Bukola

  • Email:

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